Galeries Lafayette hosts a selection of Spring / Summer 21 of 8 prominent Italian fashion brands participating in the “Italian Fashion in Dubai” initiative, a project dedicated to supporting small and medium-sized companies and providing the famous Italian craftsmanship in the UAE.
Ready-to-wear collections and accessories from the coveted Spring / Summer 21 collections will be displayed for four days on platforms on the first floor in the women’s section of the Glamor section. The launch event will take place in this multi-department store to introduce the modern community in the United Arab Emirates to these Italian talents and creativity coming from the Emilia Romagna region.
Galeries Lafayette will further support this initiative by selecting 4 fashion brands and displaying their products in store for a period of two months. Selected brands are Joy Meribe and Anthemis by Artico, C.ALLA and Orequo.
Pascal Abeche, General Manager of Galeries Lafayette Dubai, commented: “We are very pleased to support these wonderful initiatives. The aim of the project is to bring authentic Italian fashion and exquisite designs to the UAE. Galeries Lafayette is the ideal platform for such activities because of its location Jameel is located in the largest mall in the Middle East, and we are also pleased to offer our customers an exciting new range of brands available exclusively at Galeries Lafayette. ”
“The fashion industry has been hit hard by the pandemic crisis but everyone has worked to adapt to the new environment in which we all live now. Most importantly, we see supply chains focus their efforts on coming back, taking an initiative,” said His Excellency Nicolas Lehner, Italy’s ambassador to the United Arab Emirates. Italian fashion in Dubai “is a testament to this. The UAE has always welcomed our talents and we look forward to bringing more authentic Italian fashion here.”
As for Amedeo Scarpa, the Italian Trade Commissioner in the Emirates, he said: “The UAE is a very important market in the field of fashion and textiles and a major commercial center for the entire GCC region. We are very grateful for this opportunity that will enable us to shed light on the Italian lifestyle through the presence of Nine new fashion brands at Galeries Lafayette As the Italian trade agency ITA in the United Arab Emirates, during this event, we will facilitate bilateral meetings to advance profitable trade cooperation and encourage business partnerships between Italy and the Gulf markets.
Claudio Pasini, director of Unioncamere Emilia-Romagna says , “We would like to thank Galeries Lafayette for hosting the initiative” Italian fashion in Dubai. “I was scheduled to launch our activities at the Expo 2020 in order to find new partners in the Middle East. He gave us Galeries Lafayette is the perfect platform to showcase the quality of our textiles, leather clothing, shoes, bags, accessories and jewelry. “
Giovanni Roncocchi, President of Roncucci & Partners said: “The Italian Fashion in Dubai initiative takes a new step forward two years after its launch by entering the doors of Galeries Lafayette, one of the most important and glamorous fashion centers in the world. This collaboration provides an opportunity to showcase the creativity and original quality of 8 brands that represent the essence of Italy’s industry.
Here are the participating fashion brands:
A&A Founded in 2015, A&A manufactures handbags and leather accessories for both men and women. The brand works alongside stylists and professionals to create exclusive products and embody authentic Italian style. All steps of the manufacturing process are done in Italy, so customers can be assured of authentic “Made in Italy” products. The collections feature a sober, elegant and timeless style of design, with the use of the finest quality leathers from the finest Italian tanneries.
ARTICO: Artico was born in the year 1979, and it has become an important fact in the handmade production of leather, shearling, cashmere and fur clothes. In the year 2021 Anthemis by Artico is born, a collection of unique pieces for young women.
C.ALLA: A brand known for luxury lingerie and beachwear, entirely made in Italy by the most talented Italian designers to create unique pieces for women’s wear. The underwear bears the gentle and elegant logo.
Delicate and elegant for the woman who seeks exclusivity and elegance. This prompted the designer to draw and design clothes using only fabrics and embroideries, to give the pleasure of wearing underwear.
La Venenta – Miamo: The social cooperative La Venenta was created by decision of the association Comunità Santa Maria della Venenta Onlus. Similar to the principles and values of the common association, the social cooperative La Venenta Onlus manages the housing facilities, combining the dedication of resident families with the professional competencies of multi-professional teams for the benefit of families or single-parent families responsible for social welfare services. Miamo is a non-profit brand founded in 2015, and its goal is to support women, mothers and children, by teaching them skills and capabilities in the textile sector. Recycled materials are combined with knitwear to bring unique, handcrafted pieces to life.
LABAM: Founded more than 70 years ago, the brand designs the latest fashion trends in Italy, including accessories, necklaces, earrings, bracelets and hair accessories. The high-quality products enable them to work with some of the most prestigious names in the national and international fashion industry as well as produce exclusive pieces.
JOY MERIBE: Founded in 2017, Joy Meribe is a brand dedicated to versatile and original fashion. It is known for its attractive style, which combines Western and African styles for a unique and harmonious result. Luxurious embroidery adorns these garments with splendor and originality, enhancing the feminine feel of sewing, craftsmanship and craftsmanship.
OREQUO: The brand specializes in luxurious silk and cashmere products, such as scarves, foulards and shawls, handcrafted in Italy, using the finest materials to create an elegant and sophisticated style. Through its products, the brand aims to anchor the meaning of history and culture, and in autumn-winter 2020, the brand launched a precious collection of shawls made of wool and silk dedicated to the greatest works of Dante Alighieri and Divina Commedia.
ROSANNA PELLEGRINI: MP di Rosanna Pellegrini & C. sas was founded in 1963. Its collections for the fall and winter season include knitwear that is mainly made of high quality yarn, while with the Spring and Summer collection, it includes all kinds of fabrics in addition to the “original knitwear”. The production of MP di Rosanna Pellegrini has always been based on the patronage of handicrafts Made in Italy 100%.