What are Lookalike Audience?
Lookalike Audience helps you find audience groups that share the same commonality with your existing customers. And use it to find audiences interested in your product and expand your audience.
How does Similar Audiences work?
The template will use algorithms to study the traits of the custom audiences that you create. For example, we will analyze user attributes of the “custom audience” type that you selected, such as demographics, location, operating system, interests, and so on.
Next, we’ll search for other users and groups who share similar traits. The accuracy of the user list that the form produces depends on the audience you provide us with. To ensure the model runs efficiently, we recommend a size of 10,000 people for your source audience.
It is very important to make sure that the list and the features it provides are correct. The other factor that takes into account the model is the choice you make for the size of the audience, either “specific”, “balance” or “broad”. The more specific the audience size, the more similar the audience the model is looking for.
How to apply Lookalike Audience:
You can use Lookalike Audience during the different stages of your ad group exposure.
- Cold start: During this phase, Lookalike Audience can shorten your exploration time and help algorithms identify more quickly which group of users will be interested in your ads and the product you’re promoting, helping you get faster conversions.
- Adult Delivery Stage: When the delivery curve is at its peak and has reached a satisfactory number of conversions, you can use Lookalike Audience to expand your audience further and maximize your return on investment.
- Decline stage: When your ad group’s bid is in decline, you can use Lookalike Audience to extend the delivery life cycle.