Hollywood actress and Friends star Jennifer Aniston just launched her beauty brand. The actress has ventured into the haircare industry by launching the haircare brand LolaVie.
Who would’ve known that the actress who hit headlines with ‘The Rachel’ haircut, one of the most iconic hairstyles of the 90s will one day be teaching her fans how to keep up with those tresses.
The actress announced the name and launch date of her upcoming beauty brand, LolaVie, on Instagram on Thursday, with a post linking to the LolaVie brand account. The brand, which initially filed a trademark application to create skin and hair care products in July 2019, will launch on Sept. 8.
Aniston introduced LolaVie with the launch of her first product Glossing Detangler. The brand’s official Instagram page shared the news writing, “Today LolaVie officially launches – a little idea from @jenniferaniston that evolved into a line made to help your hair feel healthy and look effortless. Our products are made with plant-based, naturally-derived ingredients — and WITHOUT parabens, silicones, sulfates, phthalates, and gluten… and of course we are vegan and CRUELTY-FREE.”
“Our first product, The Glossing Detangler, is officially available today (tap!) – but there’s SO much more to come. We can’t wait to hear what you think. #LolaLove,” the post concluded.
In an interview with the People magazine, Jennifer said, “I’ve been working on this for quite a long time,” the ‘Morning Show’ actor shared the week before revealing her first product to the world. “I got the bug [to go] behind the curtain and figure out development of hair products years ago,” she added.
For the brand’s launch, Aniston got some help from Amy Sachs and Joel Ronkin, who developed some of her fragrances. Now, they’re her LolaVie co-founders.
“When they moved on to create their own business, it was like a match made in heaven,” she said of her now co-founders.
For the brand’s name, Aniston got inspired from her early years in California. She said, “When I [arrived] and bought my very first car, a used car, somebody said to me, ‘What did you name it?’ And I looked at them and I went, ‘Is that something you do?’ And they were like, ‘Uh, yeah!’ So I named my car Lola on the spot. Maybe it’s because I love that song [Sarah Vaughan’s “Whatever Lola Wants”]. Then every time I’d come over, they’d be like, ‘Lola’s here’. So it just kind of became a name that I was called whenever I showed up [somewhere].”
Aniston opted for classic black-and-white packaging for a timeless and refined look. When it came to product development, she had several goals, most notably: “How can we give hair that is really damaged and goes through the wear and tear that mine has gone through nourishment?” she says. “That’s what we focused on we were all very particular about. It just had to be absolutely perfect.”
The most interesting part about Aniston’s haircare range is that she has tested it on herself and her friends. “Every time we’d have a new formula, I would hand it out to my friends because they have all different kinds of hair, and it was really nice to get feedback from them,” she said.
The result: a cruelty-free, vegan formula that’s packed with naturally-derived ingredients (key among them is repairing chia seed) and created without gluten, parabens, preservatives, phthalates, silicones and sulfates.
Aniston plans to release more hair products when they meet her standards and said when it comes to her beauty dreams, this is only the beginning.
“Right now it’s hair, but there are all sorts of ideas cooking in my brain. I don’t see any limits to anything,” she concluded.
Aniston is just the latest celebrity to launch their own beauty brand. Stars like Kim Kardashian West, Kylie Jenner, Jessica Alba and Rihanna’s beauty lines have gone on to become household names in the space, while newcomers like Rosie Huntington-Whiteley, Selena Gomez and Scarlett Johansson have all launched brands within the past year.
Aniston, however, does have experience in beauty: Beyond her endorsement deals with brands like the skincare label Aveeno, she also held a stake in the hair care brand Living Proof until 2016 and currently serves as the “chief creative officer” of wellness supplement brand Vital Proteins.