Manchester City and their sponsors Etihad have unveiled a bespoke match day jersey that the team will wear on their return to the Premier League this week. It will be done in recognition of the global efforts to begin recovery from the impacts of Covid-19.
Etihad is dedicating the front of shirt space, ordinarily bearing the Etihad logo, to the ‘Cityzens Giving For Recovery’ campaign, City Football Group, and Manchester City’s 12-month campaign aimed at helping communities get back on their feet.
The English Premier League will restart tomorrow, after a three-month hiatus due to the coronavirus pandemic. Manchester City is currently sitting in second place, 25 points behind leaders Liverpool.
The ‘Cityzens Giving For Recovery’ campaign will focus on providing support directly to nine recovery-linked projects around the world, fundraising, the use of club facilities, and resources. Each of the nine clubs within City Football Group, staff, players, coaches, and fans will all be involved, providing support in various capacities.
A 12-month campaign begun by City Football Group and Manchester City, Cityzens Giving For Recovery’ aims to help communities affected by the coronavirus get back on their feet.
Linked to 9 recovery-lead projects around the world, the campaign will focus on fundraising, the use of club facilities, and resources. Each of the nine clubs within City Football Group, staff, players, coaches, and fans will all be involved, providing support in various capacities.
Robin Kamark, Chief Commercial Officer, Etihad Aviation Group, said: “Giving back to the community is a priority for Etihad, and a commitment we take seriously as an organization. As we navigate our way through a new world, recovery is paramount to us getting back on our feet and restarting again, stronger than before.
Manchester City has already donated close to £1m to the COVID-19 relief effort and is now aiming to deliver an additional £1m via the Cityzens project.
“We value the decade-long partnership we’ve shared with Manchester City, and are excited to continue working together throughout the campaign to support communities in their recovery efforts,” further added Mr. Kamark.
Omar Berrada, Chief Operating Officer, Manchester City, added: “We are hugely grateful to our partners at Etihad for enabling us to use our most visible and significant asset to promote Cityzens Giving For Recovery. As ever, it demonstrates the enduring depth and value of our partnership.
“At a time when so many around the world have suffered an enormous loss, we are proud to be introducing our new campaign to help our communities around the world get back on their feet,” he added.
Alongside the ‘Cityzens Giving For Recovery’ campaign, Etihad has launched ‘Etihad Wellness’, a comprehensive health and hygiene program to give guests peace of mind when they choose to fly again. The program will be championed by the introduction of specially trained Wellness Ambassadors, a first in the industry, who will provide essential travel health information both before guests fly, and whilst onboard.